i2live reports


Screen Shot 2014-06-25 at 1.49.08 PMThe Changing Landscape of Paperboard

The future of containerboard looks good for U.S. players, especially as OCC (old corrugated containers) is expected to become more expensive amid rising global box demand, said paper and packaging industry analyst Chip Dillon, a partner at Vertical Research Partners in a June 24 i2live webinar entitled, “The Changing Landscape of Paperboard.”…Read full i2live report here

Screen Shot 2014-04-11 at 1.34.43 PMBest practices from smart companies who are using CRM effectively

The effective use of customer relationship management, known as CRM, builds value in a business and ensures that nothing falls through the cracks, because sales and marketing teams have access to the same dynamic information on their company’s prospects, customers, vendors, suppliers and…Read full i2live report here


Screen Shot 2014-04-10 at 10.38.44 AMThe challenges of introducing innovative packaging materials into the curbside collection programs

When a new type of packaging is introduced, major concerns in the past were whether it would appeal to consumers, protect the product and reduce costs. But consumers increasingly wish to recycle the package—prompting manufacturers of newer materials such as bioplastics to work with…Read full i2live report here


Screen Shot 2014-03-27 at 1.44.03 PMMarket development of bioplastics–rigid and flexible packaging solutions and end of life options

While bioplastics make up only 1% of plastics overall, trade groups in the U.S. and Europe are working toward greater awareness and government involvement in the material, which is projected to grow in coming years, said industry experts in a March 26 i2live webinar entitled, “Market development of…….Read full i2live report here

Screen Shot 2014-03-20 at 11.51.36 AMActive & Intelligent packaging solutions for brand protection

With the help of mobile devices, technology could help brand owners combat counterfeit goods and packaging that have proliferated in recent years, risking damage to business reputations and consumers’ health and well-being, according to experts in a March 19 i2live webinar entitled, “Active and Intelligent…Read full i2live report here


i2live cover_Foodservice_packagingConnecting the Value Chain: Collaborative Efforts to Increase the Recovery of Foodservice Packaging

From coffee cups to takeout containers, the recovery of foodservice packaging has long perplexed both restaurant operators and consumers in North America—an issue that Foodservice Packaging Institute (FPI) has been working on since 2011 by conducting studies aimed at reaching long-term solutions……Read full i2live report here

Screen Shot 2014-01-30 at 10.35.12 AMImportance of global food safety standards through the supply chain

Food recalls related to packaging issues have affected major consumer packaged food companies in recent years—a problem that doesn’t just result in millions of products being pulled off store shelves but also one that could hurt a brand’s reputation. In a Jan. 29 i2live webinar entitled, “Importance of global ..Read full i2live report here



Screen Shot 2013-12-13 at 1.57.17 PMAn outlook on Hispanic consumers in the U.S.

In marketing to Hispanic consumers, brands must dig deeper and consider the different segments within the Hispanic population, such as immigrant/American-born status as well as varying levels of education, acculturation and income, said Leylha Ahuile, owner of PromoLatino, a marketing communications agency.“Where a lot of companies make mistakes is..Read full i2live report here


Screen Shot 2013-12-05 at 4.03.50 PMMarketing to Millennials

Millennials share certain characteristics as shoppers. They tend to seek a better value for the dollar, consult peers for product recommendations and prefer minimal packaging, but what gives people in this 16-34 age group significant power is their ability to influence both older and younger generations, according to Barkley’s Brad Hanna in a Dec. 5 i2live webinar called…Read full i2live report here

Screen Shot 2013-11-15 at 2.54.28 PMThe role and responsibility of manufacturers in informing consumer choices

Drink manufacturers should share in the responsibility of helping consumers make healthy lifestyle choices in light of obesity concerns, according to a Coca-Cola Co. director, who highlighted the steps in which the global beverage giant has undertaken to reduce calories and educate their consumers about their ….Read full i2live report here

PScreen Shot 2013-10-28 at 3.38.50 PMackaging design optimization–approach, eco-communication tool and case studies

Global efforts to make packaging more sustainable have most likely shown up at local supermarkets in the form of bamboo-based trays for razors and concentrated detergent that require much smaller bottles and cartons. Several groups around the world want to ensure that the results of those efforts can be made….Read full i2live report here


Screen Shot 2013-10-01 at 1.09.20 PMMarket themes for the future of beverages

With projections that the global beverage market will rise thanks to population growth and prosperity, a number of global trends are also expected to emerge over the next 20 years that range from the packaging of a beverage to the ingredients of future soft drinks, said Zenith International Ltd. Chairman Richard Hall in a Sept. 11 i2live event entitled, “Market Themes for the Futur….Read full i2live report here

FEA_i2live_cover_PageHow will Chinese wood products demand evolve as the U.S. housing recovery intensifies?

China’s housing boom has been projected to reach 10 million new homes built per year, but those estimates are considered “a bit on the optimistic side,” as the nation could be affected by a slowing economy, credit growth and a heavy reliance on investments, said Brendan Lowney, principal and founder of Forest Economic ….Read full i2live report here

Screen Shot 2013-07-26 at 3.52.07 AMBioplastics: The sustainable plastics evolution

Bioplastics are a complicated product to explain because they comprise both bio-based and/or biodegradable materials, offer different end-of-life options ranging from compostability to recyclability, and lack a standard tool for rating their sustainability, according to an official for industry group European Bioplastics.However, that hasn’t stopped some of the world’s largest ….Read full i2live report here

Screen Shot 2013-07-10 at 2.15.40 AMHow Logistics is Transforming Sustainability

Devising a route so delivery trucks could avoid left turns may not sound like an obvious way to minimize carbon emissions, but for logistics giant United Parcel Service Inc. (UPS), sustainability efforts range from the small to the large, such as helping customers identify the right-sized package for their goods and using intermodal transportation to cut down on fuel and carbon, said UPS…Read full i2live report here

Screen Shot 2013-06-26 at 9.00.12 AMLooking into Packaging’s future

Make friends with packaging machinery manufacturers. Take an hour a week to brainstorm with colleagues on packaging innovations. Encourage designers to take courses in packaging. This was some of the advice offered by Keith Barnes, chairman of The Packaging Society UK in a June 26 i2live event entitled, “Looking into Packaging’s Future.”In his presentation, Barnes covered…Read full i2live report here

Screen Shot 2013-06-14 at 3.08.18 AMSustainable Packaging: Assessment of European and U.S. markets and New trends

The Federal Trade Commission’s updated “Green Guides” and upcoming European mandates are among the guidelines pushing manufacturers to improve the sustainability of their packaging while communicating those benefits to their customers, according to two SGS SA representatives in an i2live webinar on June 12 …Read full i2live report here


Screen Shot 2013-05-16 at 8.56.57 AMPackaging Sustainability: How to design our way out of trouble

Designers should be considered key players in the sustainability efforts of brands and companies because their work in packaging and products could influence consumer behavior and introduce sustainability considerations early on in the development process, said Chris Sherwin of design consultancy Seymourpowell…Read full i2live report here


Screen Shot 2013-05-01 at 8.54.43 AMCompeting for Print’s Thriving Future

While the recession may have hurt the U.S. printing industry in recent years, the industry has a viable future, especially in the area of print logistics and marketing and promotions as well as firms that offer both diversified and specialized services, said Ronnie H. Davis, of the Printing Industries of America (PIA), in an April 30 i2live Webinar entitled, “Competing for…Read full i2live report here


Screen Shot 2013-04-18 at 9.16.21 AMTurning Waste Packaging Into Massive Equity

While most people consider cigarette butts and chewing gum to be nothing more than garbage, Tom Szaky saw an opportunity to recycle these items and hundreds more—a vision he has expanded around the world since founding his company TerraCycle 10 years ago.“The main purpose of why we exist is to ask the question and answer this question, ‘What is garbage?’” TerraCycle..Read full i2live report here


Screen Shot 2013-04-11 at 8.56.33 AMPaper Products–Environmental marketing best practices

To ensure that environmental claims for paper products are accurate and verifiable, companies can turn to ISO Type I environmental claims to guide their eco-labeling efforts, said Phil Riebel, President and COO of Two Sides U.S. Inc., in an i2live webinar entitled, “Paper Products—Environmental Marketing Best Practices,”…Read full i2live report here


Eef de FerrantePackaging technology as the new marketing tool

Food and pharmaceutical packaging can serve multiple purposes that help brand owners in areas of marketing, anti-counterfeiting and sustainability by incorporating technologies across social media, printed electronics and nanotechnology, said Eef de Ferrante, director of Active & Intelligent Packaging Industry Association (AIPIA), in an i2live Webinar on March 26…Read full i2live report here

Randy CoverPackaging supply chain & purchasing management–building a world-class operation

Corrugated packaging companies can improve their supply chain and cut costs by creating competition among their suppliers, implementing design strategies that could reduce materials and labor, participating in group buying, introducing vendor penalties and rewards systems, as well as other initiatives, said Randy Phares….Read full i2live report here


Screen Shot 2013-03-08 at 3.56.11 AMForest health, the supply chain and sustainable paper products

Through collaborating with major players in the forest products industry, including Domtar Corp. and Tembec Inc., GreenBlue aims to develop ways to standardize the definition of sustainability across the industry, certify more forests and find ways to effectively share expertise, said Tom Pollock of GreenBlue in an i2live webinar…Read full i2live report here


i2live-CelCo-CoverSpecialty Cellulose: Passing fad or new reality?

The number of dissolving pulp mills will nearly double between 2005 and 2015, as new applications will be developed for the versatile raw material while China’s projected surge in population and the middle class could boost demand for its end-use products, said Christian Chavassieu and Maurice Perrenoud, of Celco Cellulose Consulting in an i2live…Read full i2live report here


Integrated reporting-i2live coverIntegrated Reporting: The next frontier of sustainability transparency

An integrated report that combines both financial and non-financial information could help companies forge stronger relationships with their shareholders by becoming more transparent and facilitating a dialogue through the report, said Aleen Bayard and Mike Krzus in a Feb. 6 i2live webinar entitled….Read full i2live report here


Understanding Farmland as an Investment

A world population poised to reach 9 billion by 2050 along with the doubling of China’s middle class to 700 million people by 2020 are among the major factors that make farmlands an attractive investment, said Marc Schober and Patrick B. Cheney, of Minneapolis-based Colvin & Co. LLP, in an i2live webinar entitled “Understanding Farmland as an Investment” on Jan. 23… Read full i2live report here



i2live-Steven Johnson-CoverThe Rise of the Grocerant

Restaurants across the U.S. are getting increasing competition for their food dollars from the nation’s grocery and convenience stores, an industry official said during an Industry Intelligence Inc. i2live webinar on Nov. 14. According to the National Restaurant Association (NRA), restaurants’ share of food dollars is estimated at 48% for 2012 and has been decreasing since 2005…Read full i2live report here