Linda Gilbert, CEO of EcoFocus Worldwide
Thursday, September 15, 2011
2 p.m. ET | 11 a.m. PT
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Linda Gilbert, CEO of EcoFocus Worldwide, will present her findings into why consumers are taking steps to address sustainable food packaging, how eco-healthy lifestyle trends are transformational to packaging, and what recycling and waste management mean from the consumer’s viewpoint in this i2live webcast.
In this exclusive online presentation, Gilbert will offer new results from an ongoing, national consumer survey on the personal choices made by consumers and how packaging must transition to remain relevant and generate sales. This exclusive discussion, based on qualitative and quantitative research, will outline many of the consumer trends that must be addressed by the packaging community.
Gilbert has pinpointed how consumer attitudes and preferences are about to change food packaging as the market matures and grows. She will reveal the ramifications this will have on packaging in the next few years and offer suggestions on some of the shifts in packaging development and brand sales that must accompany the seismic consumer changes emerging today.
Packaging Strategies Editor/Conference Director Joseph Pryweller will introduce Linda and share a few thoughts on a shifting market that will require major adjustments in packaging and shelf portrayal of products.
ABOUT THE PRESENTER
Founder and CEO of EcoFocus Worldwide, Linda Gilbert is a major strategy consultant for multinational retail and brand-owner companies including PepsiCo and Cargill and a former executive with the Rodale Institute of Sustainable Agriculture. She will also deliver a major presentation on consumer attitudes on food packaging and the pulse of an eco-driven consumer market during Packaging Strategies’ 2011 Packaging Outlook Summit, to be held on Nov. 7-9, 2011 at the InterContinental in Atlanta.
EcoFocus Worldwide is among the top consumer trend research and consulting companies in the green, sustainability and wellness marketplace. Clients include businesses with products and services that touch consumers in their homes and daily lives: foods and beverages; personal care and cosmetics; household cleaning and home improvements; gardening and pest control; school and home office supplies; transportation; restaurants; packaging and recycling, and other consumer and B2B goods and services. EFW is headquartered in St. Petersburg, Florida with offices in Seattle, Stockholm and Beijing.