Webinar: The Rise of the Grocerant

Steven Johnson, Founder of Foodservice Solution
Wednesday, November 14, 2012
2 p.m. ET | 11 a.m. PT

Consumers are dynamic, not static. Legacy chain restaurants and food retailers must be mindful of the undercurrents of “migration marketing and the successful steps utilized by nontraditional fresh food retailers to capture a larger “share of stomach.

This webinar will answer:

1.   What are nontraditional retailers doing?
2.   Where are nontraditional retailers doing it?
3.   Who is winning or losing market share: nontraditional retailers or legacy restaurants?

Steve A. Johnson is the Grocerant Guru at Tacoma, WA-based consultancy Foodservice Solutions®. Johnson excels at vertical brand and product positioning; and marketing strategy and business development, specifically identifying, quantifying and qualifying niche opportunities for global foodservice related activities.Johnson has focused primarily on C-level sales and brand-building opportunities with industry-leading international companies including: The Procter & Gamble Company, Papa John’s International, Minnesota Mining & Manufacturing, Chi Chi’s, TGI Fridays, Fuddruckers, Food.com, and Technomic.

Johnson will take audience comments and questions after the presentation.

Contact i2live@industryintel.com for more information.